Five-minute lessons
Study on the way or during a break: one lesson is one idea and a few exercises.
Marketing & promotion
Ads & performance
Measure ad performance: metrics, UTM, ROAS, media plans and unit economics.
- Level: from scratch
- 12 lessons · 64 exercises
- ≈ 4 academic hours
- Lesson language: RU · UZ · EN
- Who it is for: adults 18+
What you will learn
CPC and CPASearchMedia plan
Course programme
1Metrics and channelsUnit 1 · 4 lessonsfree
- 1Advertising metrics
- 2Search advertising
- 3Landing page
- 4UTM tagging
2Advertising economicsUnit 2 · 4 lessonsPRO
- 5ROAS and economics
- 6Media plan
- 7Attribution
- 8Unit economics
3Channels and scaleUnit 3 · 4 lessonsPRO
- 9Search ads: keywords and negative keywords
- 10Advertising in Telegram
- 11Reports and dashboards
- 12Scaling
- Final exam20 questions across the course. 80% earns a personal certificate with a number and QR code.PRO
Why it is easy to learn here
Explanations for your age
Kids get a simple explanation, teens the point, adults the details and a “Deeper” section.
Mistakes come back
Exercises you got wrong return after one, three and seven days.
A certificate you can verify
After the exam you get a certificate with a number and QR code. An employer or school can check it on the site.
How a lesson works. A short explanation with an example, then 8–12 exercises: multiple choice, typing, pairs, ordering. Mistakes come back for review after one, three and seven days, so the knowledge sticks.
Frequently asked questions
Do I need any background to take the “Ads & performance” course?
No. The course starts from scratch and explains every step. If you already know something, take the unit test and skip ahead.
How long does the course take?
About 4 hours: 12 short lessons of around five minutes in 3 units. At 15 minutes a day you can finish in about 16 days.
Is the course free?
The first 1 units are free. The rest opens with a PRO subscription or after buying the course forever (50 000 UZS).
Will I get a certificate?
Yes. After the final exam (20 questions, 80% to pass) you receive a personal certificate with a number and QR code. Anyone can verify it on the certificate check page.
Is the course suitable for kids, teens and adults?
The course is designed for teens aged 12–17 and adults. Teens get explanations that get to the point; adults get more detail and a “Deeper” section.
What language are the lessons in?
Lessons are available in: RU · UZ · EN. You can switch the language at any time in settings.
Start with the first lesson
Signing up takes a minute. The first lesson opens right away and we never ask for a card.
