Marketing & promotion

Ads & performance

Measure ad performance: metrics, UTM, ROAS, media plans and unit economics.

Level: from scratch
12 lessons · 64 exercises
≈ 4 academic hours
Lessons in Russian
Who it is for: adults

How a lesson works

A short explanation with an example, then 8–12 exercises: multiple choice, typing, pairs, ordering. Mistakes come back for review after one, three and seven days.

Premium: 1 of 3 units freeStart with the free unit

or buy the course forever — 50 000 UZS

Course programme

1Метрики и каналыUnit 1 · 4 lessonsfree
- 1Метрики рекламы
- 2Поисковая реклама
- 3Посадочная страница
- 4UTM-разметка
2Экономика рекламыUnit 2 · 4 lessonsPRO
- 5ROAS и экономика
- 6Медиаплан
- 7Атрибуция
- 8Юнит-экономика
3Каналы и масштабUnit 3 · 4 lessonsPRO
- 9Поисковая реклама: ключи и минус-слова
- 10Реклама в Telegram
- 11Отчёты и дашборды
- 12Масштабирование
Final exam20 questions across the course. 80% earns a personal certificate with a number and QR code.PRO